Brand Development

Our in house design services specialise in the development of brand identities for sports events. The know how and experience we have built up over 20 years enables us to create designs which:

  1. Embody and reflect the properties values
  2. Work across all the different event touch points

The brand identities we produce translate the vision for the event into reality. How the event is presented on television, in the arena’s or stadia, is critical to its success with consumers and commercial partners.

The brand must clearly communicate the events positioning & values, and differentiate itself from other events in the sector.

Our Process

The first stage in the brand creation process is consultation with the stakeholders and to then develop:

  1. A mission for the property
  2. A positioning statement with associated brand values
  3. Identify the key consumer targets
© 2009 Mindspring Sports AG | Bahnhofplatz | 6300 Zug | Switzerland – Site designed by Mindspring Sports
Champions Hockey League Television Opening Sequence
UFL Television Opening Sequence
Mindspring Brand